💄 Discover Why Everyone Is Obsessed with Korean Beauty Standards!
Curious about flawless skin, glass skin trends, and K-beauty glow? Let’s dive into Korea’s unique beauty standards, skincare routines, and where you can shop for the best cosmetics—especially if you're visiting Seoul!
📚 Table of Contents
1. What Are Korean Beauty Standards?
Korean beauty standards emphasize clear, youthful, and radiant skin, often referred to as "glass skin." A small face, V-line jaw, straight eyebrows, and dewy complexion are also highly desired. Unlike Western trends that highlight bold features, K-beauty favors natural and hydrated looks.
2. The Famous 10-Step Skincare Routine
Many Koreans follow a multi-step routine to maintain their skin. The typical steps include:
- 1. Oil cleanser
- 2. Water-based cleanser
- 3. Exfoliator
- 4. Toner
- 5. Essence
- 6. Serum
- 7. Sheet mask
- 8. Eye cream
- 9. Moisturizer
- 10. SPF (sunscreen)
3. Top 10 Must-Buy Korean Beauty Products
Here are the best-selling and most loved products among both locals and tourists:
- Beauty of Joseon - Relief Sun: Rice + Probiotics SPF50+
- Laneige - Lip Sleeping Mask
- Cosrx - Snail Mucin 96 Power Essence
- Dr. Jart+ - Cicapair Tiger Grass Cream
- Innisfree - Green Tea Seed Serum
- Isntree - Hyaluronic Acid Watery Sun Gel
- Etude - SoonJung pH 5.5 Relief Toner
- Banila Co - Clean It Zero Cleansing Balm
- MEDIHEAL - N.M.F Aquaring Ampoule Mask
- Missha - Time Revolution Night Repair Ampoule
4. Where to Shop: Seongsu Olive Young
If you're in Seoul, don't miss out on visiting one of the trendiest beauty stores in the city:
📍 서울 성동구 아차산로11길 7 (7 Achasan-ro 11-gil, Seongdong-gu, Seoul)
🕐 Open daily: 10:00 AM – 10:00 PM
This location features exclusive collaborations, foreigner-friendly staff, and tax refund services.
5. 🤔 Did you know?
In Korea, beauty isn’t just about personal care—it’s also linked to professionalism and social status. Skincare routines are taught from a young age, and cosmetic stores like Olive Young are as common as convenience stores. Even men’s skincare has become a booming industry!
