Updated Feb 3, 2026 | Cultural Etiquette Masterclass | Expert Insight by Director Brian

🏠 Jipdeuri: Decoding the Hidden Meaning Behind Korean Housewarming

💡 Quick Summary: The Spirit of Jipdeuri

Jipdeuri (집들이) is a special invitation to celebrate a new beginning. In Korea, gifts are chosen based on symbolic wordplay and modern practicality.

Symbolism: Toilet paper represents life events "unrolling" (풀리다) smoothly.
Etiquette: Shoes must be removed at the door—no exceptions.
Modern Choice: When in doubt, a moderately priced bottle of wine is the safest and most welcomed gift.

Plentiful food at a Korean housewarming party (Jipdeuri)

☕ Brian’s Executive Insight: The Shoes & Socks Rule

In my 20 years leading professional teams, I’ve seen many global partners feel slightly exposed when they have to take off their shoes. In Korea, removing shoes is the ultimate sign of respect for the sanctuary of the home. If you are invited to a Jipdeuri, ensure your socks are in good condition—it is the first detail your host will notice!

🧻 The Magic of "Pullida" (풀리다)

Why do Koreans give giant packs of toilet paper? It’s all about the word Pullida (풀리다).

Literal meaning: Just as toilet paper unrolls easily from the roll.
Metaphorical meaning: It symbolizes the wish that all the host's problems and business deals will unroll and be solved smoothly in their new home.

🎁 Modern Trends: When in Doubt, Think "Vibe"

While toilet paper is classic, the 2026 trend focuses on Scent and Taste.

Diffusers & Scented Candles: To fill the new home with a signature aroma.
Executive Tip: If you are unsure what to buy, a bottle of wine (around $30-$50) is currently the "safest" and most sophisticated choice. It shows class without being burdensome.

📝 Pro Etiquette: The Gentle Inquiry

Don't be afraid to ask! It is a sign of thoughtfulness to ask, "필요한 거 있어요?" (Is there anything you need?). Many hosts will prefer you bring something useful rather than something they already have.